In 2020, Arizona State swimmer Grant House and basketball player Sedona Prince—then associated with TCU and previously the University of Oregon—filed a class-action lawsuit against the NCAA and five major collegiate conferences in the U.S. District Court for the Northern District of California. Their complaint challenged the NCAA’s restrictions on athletes’ ability to benefit from their name, image, and likeness and sought damages for revenue connected to broadcast rights, as well as an injunction requiring the organization to abandon its traditional prohibition on revenue sharing. The case was assigned to Judge Claudia Ann Wilken, whose earlier rulings in O’Bannon v. NCAA (2014) and Alston v. NCAA (2020) had already weakened the legal foundation of the amateurism model by finding that NCAA rules restricting athlete compensation could violate antitrust law. In November 2023, Wilken certified a damages class covering Division I athletes who had competed after 2016, potentially extending the case far beyond House and Prince themselves. Facing that expanded liability, the NCAA voted on May 23, 2024, to accept a proposed $2.75 billion settlement and a new revenue-sharing framework under which member institutions could distribute up to $20 million annually to Division I athletes. Judge Wilken approved the settlement on June 6, 2025. The resolution marked a historic institutional retreat: after decades of treating athletes as eligible amateurs while conferences and schools built enormous media businesses around their performances, the NCAA agreed to compensate past and future players and formally move toward direct school-to-athlete payments.
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