Luis Rubiales, the RFEF extraordinary general assembly, and the Spain women’s national team / 2020s
The controversy escalated because Rubiales repeatedly tried to normalize or rewrite what had happened. He initially called critics “idiots” and described the kiss as an insignificant gesture, then issued an apology that Spain’s government said was inadequate. The Royal Spanish Football Federation sought to produce a public show of support: Rubiales reportedly asked Hermoso to appear in his apology video, pressured her family through head coach Jorge Vilda, and circulated a false statement in Hermoso’s name after she refused. At the 25 August extraordinary assembly, despite reports that he would resign, Rubiales delivered an erratic speech defending himself, attacking what he called “fake feminism,” insisting the kiss was merely “a peck,” and repeating “I’m not going to resign” five times. Federation members gave him a standing ovation, while female staff later said they had been pressured to attend and sit prominently to create the appearance of women’s backing. The response backfired spectacularly: Hermoso issued her own account, 81 players—including all 23 World Cup champions—announced that they would boycott Spain until the federation changed leadership, most of the women’s coaching staff resigned, and men’s internationals such as Borja Iglesias, Héctor Bellerín, David de Gea, and Iker Casillas condemned Rubiales. FIFA suspended him and later imposed a three-year ban from football-related activity; Rubiales resigned as RFEF president on 10 September 2023, while a separate Spanish criminal investigation examined alleged coercion surrounding the aftermath.
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