On June 4, 2016, MMA journalist Ariel Helwani reported that Brock Lesnar was returning to competition at UFC 200, hours before the UFC announced the news during its UFC 199 broadcast. Before UFC 199's main event, Helwani and fellow MMA Fighting journalists Casey Lyden and Esther Lin were escorted from the arena, stripped of their press credentials, and told they were banned from all future UFC events. Dana White initially said the ban would last as long as he remained in charge. UFC spokesman Dave Sholler argued that professional standards required journalists to seek comment before publishing, while commentator Joe Rogan said he had been told that the UFC suspected Helwani had an inside source and might fire people while trying to identify the leak. Helwani disputed that account and said White told him he was banned for being 'too negative'; he later learned that the decision had been made by then-CEO Lorenzo Fertitta. Journalists widely condemned the move as an attempt to control coverage, with The Guardian describing the promotion as petty and obsessive about its message. Under pressure from media organizations and fans, the UFC rescinded the ban two days later, though it continued to criticize Helwani's reporting methods. The incident helped spur the formation of the Mixed Martial Arts Journalists Association in 2017, turning a personal press-room feud into a broader fight over journalistic independence in MMA.
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