Buddy Ryan, Philadelphia Eagles, Dallas Cowboys, Luis Zendejas, and Troy Aikman / 1980s
The feud between Philadelphia and Dallas had already become poisonous before Thanksgiving 1989. Eagles coach Buddy Ryan resented the Cowboys for using replacement players during the 1987 NFL strike and, in his view, running up the score against Philadelphia's replacement squad. The rivalry intensified after Jerry Jones bought Dallas, fired longtime coach Tom Landry, and began rebuilding the struggling franchise. When the teams met in Dallas on November 23, 1989, Philadelphia won 27–0, but the result was overshadowed by Cowboys coach Jimmy Johnson's accusation that Ryan had placed a $200 bounty on Dallas kicker Luis Zendejas, a former Eagle, and quarterback Troy Aikman. Johnson said he had no respect for the way Philadelphia played and claimed Ryan would not remain on the field long enough to confront him. Ryan denied ordering attacks, arguing that game film showed Eagles defender Clyde Simmons had no intention of hurting Zendejas, and even joked that he had lost weight and was looking good despite Johnson's insult. Zendejas later said he had seen Ryan offer players $100 for big hits, although Zendejas described the payment as a weekly 'Big Hit' award while Ryan called it a 'Big Play' award. No formal proof established a targeted injury bounty, leaving the episode suspended between an unproven accusation and a documented culture of incentive-based hard hitting. The controversy nevertheless supplied the name and mythology for the two-game 1989 series.
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