beoutQ, beIN Media Group, Saudi Arabia’s Public Investment Fund and Newcastle United / 2020s
The beoutQ operation became more than a copyright dispute: it threatened the economics and geopolitics of international sport. beIN Media Group managing director Tom Keaveny called the service an “industrial-scale” operation and warned that unchecked piracy could make broadcasters unwilling to pay heavily for future rights. BeIN declined to renew its MENA Formula One rights in February 2019 and later abandoned the Bundesliga, while 300 employees were laid off in June 2019 with piracy cited as one factor. The company also suspended Serie A broadcasts worldwide in June 2020, arguing that the Italian league was simultaneously accepting Saudi money to stage the Supercoppa Italiana while its rights were being pirated; the broadcasts resumed only after compensation was agreed. The controversy then complicated Saudi Arabia’s attempt to buy Premier League club Newcastle United. BeIN opposed the deal, while Saudi officials and a Newcastle representative accused the broadcaster of lobbying against the takeover. A World Trade Organization report issued in June 2020 found evidence that beoutQ operated out of Saudi Arabia and that Saudi authorities had frustrated beIN’s ability to obtain legal counsel there. After the Qatar diplomatic crisis eased, Saudi Arabia moved toward restoring beIN’s access in 2021, clearing a major obstacle before the Premier League approved the Newcastle purchase.
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