The political slogan born from Brown's Talladega interview soon created a dangerous sponsorship problem. In late 2021, the right-wing cryptocurrency LGBcoin announced that it would sponsor Brown's Brandonbilt Motorsports for the 2022 NASCAR Xfinity Series season, presenting the deal as a way to turn the "Let's Go Brandon" phenomenon into a racing brand. Brandonbilt representatives said approval had been obtained on December 26, but NASCAR later stated that the sponsorship had not been approved. On January 5, 2022, FOX Sports reporter Bob Pockrass reported the rejection, and investor James Koutoulas threatened legal action and called for a boycott of NASCAR. Brown was caught between the commercial value of the slogan and the reputational risks of becoming its public racing mascot. The controversy escalated when an April 2022 class-action lawsuit accused LGBcoin, its promoters, Brown, NASCAR, and commentator Candace Owens of making misleading statements in what the plaintiff described as a pump-and-dump scheme. Koutoulas and the Let'sGoBrandon.com Foundation later sued NASCAR in September 2025, seeking $76 million over the rejected sponsorship. A Miami-Dade County jury ruled in NASCAR's favor on October 6, 2025. The affair illustrated how a misheard crowd chant moved from a racetrack broadcast into the volatile worlds of political merchandising, cryptocurrency promotion, sponsorship regulation, and courtroom conflict.
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