Philadelphia Eagles fans, Dallas Cowboys, Jimmy Johnson, Mike Saxon, Al Jury, and Jerome Brown / 1980s
The rematch on December 10, 1989, was promoted as an event rather than an ordinary football game. With NFL commissioner Paul Tagliabue in attendance, CBS opened its broadcast with wanted-poster graphics and mock bounty amounts attached to the players involved. The Eagles won 20–10, but the lasting image came from the stands: Philadelphia fans hurled snowballs, chunks of ice, and beer onto the field during the game. Back judge Al Jury and Cowboys punter Mike Saxon were struck, while Dallas coach Jimmy Johnson was pelted as Philadelphia police escorted him away. CBS announcers Verne Lundquist and Terry Bradshaw were also targeted; Lundquist joked on air that the interruptions had lasted longer than a dental appointment for an abscessed tooth. Even Eagles defensive lineman Jerome Brown was hit while standing on the sideline and urging fans to stop. Among those admitting involvement was Edward Rendell, then a former Philadelphia district attorney and future mayor and governor, who said he had bet another fan $20 that the fan could not reach the field with a snowball—and lost. The disorder had concrete consequences: the Eagles increased security and banned beer sales for their final home game and their NFC wild-card playoff game against the Los Angeles Rams. The incident became one of the most infamous examples of hostile fan behavior in NFL history and cemented the Bounty Bowl's reputation as a spectacle of rivalry spilling beyond the playing field.
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