San Francisco 49ers vs. Dallas Cowboys / 1970s–1990s
The rivalry became one of the NFL’s defining power struggles through a series of postseason collisions that repeatedly decided the conference championship and, ultimately, the Super Bowl. Dallas defeated San Francisco in the 1970 and 1971 NFC Championship Games, then eliminated the 49ers again in the 1972 divisional playoffs. The defining reversal came in the 1981 NFC Championship Game in San Francisco. With the 49ers trailing late, quarterback Joe Montana engineered a final-minute drive and completed the winning touchdown pass to Dwight Clark in the back of the end zone. The play, immortalized as 'The Catch,' transformed San Francisco’s fortunes and became one of the most famous moments in NFL history.
The feud reached another peak from 1992 through 1994, when the teams met in the NFC Championship Game in three consecutive seasons. Dallas won the first two meetings, while San Francisco captured the third, and in each case the victor went on to win the Super Bowl. From 1992 through 1995, the Cowboys or 49ers claimed every Super Bowl, creating a sustained battle for NFC supremacy. The rivalry later cooled as the teams stopped reaching the postseason in the same years, but it reignited in the 2021 and 2022 playoffs, when San Francisco defeated Dallas in consecutive postseason meetings. Its legacy is also marked by players who crossed the divide and won championships for both franchises, including Charles Haley, Ken Norton Jr., and Deion Sanders.
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