The 2008 Big 12 South produced one of college football's most contentious postseason-selection disputes. Oklahoma, Texas, and Texas Tech each finished 7–1 in conference play, but the teams had beaten one another in a circular pattern: Texas defeated Oklahoma, Texas Tech defeated Texas, and Oklahoma crushed Texas Tech 65–21. Because the head-to-head results could not separate the three schools, the conference moved through its tiebreaking procedures until it reached the Bowl Championship Series standings. On November 30, Oklahoma ranked second in the BCS with a .9351 rating, Texas ranked third at .9223, and Texas Tech stood seventh at .7805. Oklahoma therefore received the South Division's place in the Big 12 Championship Game, even though Texas had defeated Oklahoma 45–35 in the season's celebrated Red River Rivalry.
Texas supporters argued that a head-to-head victory should have outweighed a computer ranking, while Texas Tech supporters objected to using the BCS system at all. All three schools were recognized as co-champions of the division and received Big 12 South champion trophies, but only Oklahoma could advance. Oklahoma then defeated Missouri 62–21 in the conference championship game and reached the BCS National Championship Game, where Florida beat the Sooners 24–14. The controversy had a lasting administrative consequence: in 2010, the Big 12 revised the tiebreaker so that if the top two teams were within one ordinal place in the BCS standings, the winner of their head-to-head game would advance—a change that would have sent Texas to the championship game in 2008.
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