Don Bradman, the Australian Board of Control, Accrington and Associated Newspapers / 1930s
Bradman’s 1930 Ashes triumph turned him into Australia’s most valuable sporting celebrity, but it also created a battle over who controlled his earning power and public voice. In 1931 he seriously considered accepting a lucrative professional contract with Accrington of the Lancashire League, a move that could have ended his Test career because the Australian Board of Control warned that playing English league cricket would violate his existing tour obligations. The proposed salary—more than £1,000 a year—was especially tempting during the Depression, and public opinion split between those who believed Bradman was selling his national birthright and working-class Australians who understood the attraction of financial security.
A Sydney business consortium instead arranged a two-year deal under which Bradman would write for Associated Newspapers, broadcast on Radio 2UE and promote the F. J. Palmer and Son menswear chain. The arrangement intensified his dependence on commercial publicity and again collided with cricket administrators. Before the 1932–33 Ashes, the Board refused to let him write about the series, insisting that only professional journalists could do so under its rules. Bradman was prepared to write and risk being left out of the team, but R. C. Packer, the editorial chief of Associated Newspapers and grandfather of future World Series Cricket founder Kerry Packer, released him from the obligation. The dispute exposed the emerging conflict between amateur sporting authority, celebrity endorsements and a star player’s right to profit from his own fame.
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