On October 2, 2021, NASCAR Xfinity Series driver Brandon Brown won the Sparks 300 at Talladega Superspeedway, a race shortened because darkness prevented its completion. During NBC Sports reporter Kelli Stavast's live post-race interview, spectators in the background were audibly chanting the profane anti-Joe Biden slogan "Fuck Joe Biden." Stavast, wearing a headset, told viewers that they could hear the crowd chanting "Let's go, Brandon!" The audio was initially difficult for some listeners to make out, but the apparent misinterpretation instantly became the spark for one of the most successful political euphemisms in modern American internet culture. The clip went viral, and "Let's Go Brandon" quickly became a slogan used by politicians, musicians, demonstrators, and NASCAR spectators. Brown himself had not created or endorsed the phrase; he initially joked publicly that all the other Brandons were welcome, while privately worrying that the political association would overshadow the biggest victory of his career and frighten away corporate sponsors. Stavast never publicly clarified whether she genuinely misunderstood the chant or deliberately softened it, and NBC Sports did not retain her for later broadcasts, later removing her from its staff directory. NASCAR president Steve Phelps subsequently said the organization did not want to be associated with partisan politics. The episode remains a bizarre example of a routine victory interview being transformed by a disputed piece of live broadcast audio into a national political meme.
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