The Boise State–Idaho rivalry had become one of college football's most intense in-state feuds by the late 2000s, shaped not only by Boise State's dominance on the field but also by hostility surrounding the games in Moscow. After the schools joined different conferences following the 2000 season, Idaho governor and University of Idaho alumnus Dirk Kempthorne created the Governor's Trophy in 2001 to preserve the rivalry. The trophy never actually traveled: Boise State won all ten games played for it, extending its broader winning streak over Idaho and turning the once-competitive series into a source of mounting frustration for the Vandals.
The controversy escalated before the 2010 meeting at Idaho's Kibbie Dome. Boise State president Bob Kustra told the editorial board of the Idaho Statesman that he and his wife no longer attended rivalry games in Moscow because, in his view, Idaho supporters had developed a fan culture that was “nasty, inebriated” and disrespectful toward visiting supporters. His public criticism transformed a routine college-rivalry complaint into an institutional feud. Rather than retreat, a Moscow bar began selling T-shirts emblazoned with the phrase “Nasty, inebriated,” turning Kustra's condemnation into a taunt aimed at Boise State and a badge of defiance for Idaho fans. The 2010 game, won by Boise State, became the final meeting for years, and the episode remains one of the rivalry's most memorable off-field controversies, even though the source does not document a specific riot, assault, or criminal incident.
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