On December 29, 1978, the Gator Bowl became the final game of Woody Hayes's extraordinary but increasingly volatile 28-season tenure as Ohio State's head coach. With just over two minutes remaining, Ohio State trailed Clemson 17–15 and was driving at the Clemson 24-yard line when quarterback Art Schlichter threw a short pass that was intercepted by Clemson nose guard Charlie Bauman. Bauman broke several tackles before being forced out of bounds directly in front of the Ohio State bench. As Bauman got to his feet, Hayes grabbed him by the jersey and punched him in the throat. Hayes had to be restrained from striking him again, and the confrontation triggered a brief bench-clearing fight involving players from both teams. Bauman was not seriously injured, but the attack was unmistakably captured by the circumstances of the play and became the defining image of the game.
Ohio State was assessed an unsportsmanlike-conduct penalty, although the stadium and television audience initially received little explanation because officials did not have microphones and ABC announcer Keith Jackson did not immediately see the punch. Hayes then compounded the episode by storming onto the field and grabbing an official's shirt, drawing another penalty. Clemson ran out the clock to preserve its 17–15 victory, while the incident transformed a bowl-game defeat into a national scandal. Ohio State director Hugh Hindman fired Hayes the following morning, ending one of the longest and most successful coaching runs in college football history. The dismissal illustrated how Hayes's legendary intensity, previously associated with fierce competitiveness, had crossed into conduct the university could no longer defend.
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